Today, adidas and Wielerteam Ciclismo Mundial BV announce their new multi-year cycling partnership, which includes WorldTour teams Alpecin-Premier Tech and Fenix-Premier Tech. The partnerships will enable some of the best teams competing on the biggest stages cycling has to offer to move through off-bike moments in comfort and style with a curated and bespoke range of adidas’ leading sportswear collections.

For the remainder of the 2026 season, both the riders and support crews across the two teams will wear a variety of adidas sportswear, training wear, footwear and leisure wear. The new kit will unveil a sleek new identity for the teams when off the bike, providing them with unmissable apparel in a relaxed silhouette with comfort-focused materials and embroidered team graphics. Central to the collection is a head-to-toe ZNE look that enables athletes to feel united as a team with a sport-meets-style aesthetic.

Philip Roodhooft, general manager at Alpecin-Premier Tech and Fenix-Premier Tech, said: “We believe the strongest partnerships are built on shared ambition. adidas is one of the world’s most iconic sports brands, with a legacy of innovation and excellence that speaks for itself. We are proud to welcome adidas as a partner and excited to become part of the adidas family. Together, we look forward to building a long- term partnership that helps our athletes maximise their potential every single day.”

Kerryn Foster, GM specialist sports at adidas, said: “We are excited to partner with both the Alpecin-Premier Tech and Fenix -Premier Tech cycling teams, and proud to see the brand represented by two teams growing in confidence on the international circuit, with a shining light on their worldclass cyclists such as Mathieu van der Poel, Jasper Philipsen, Charlotte Kool and Puck Pieterse. The three stripes brand has a longstanding legacy in cycling that we are looking forward to building on both now through this partnership and in the future.”

adidas has great heritage in professional cycling, having powered some of the biggest names and teams in the peloton since the 1960s.

Notes to editors:

About Alpecin-Premier Tech and Fenix-Premier Tech
Alpecin-Premier Tech and Fenix-Premier Tech are among the world’s leading professional cycling teams, competing at the highest level of road cycling while also playing a prominent role in cyclo- cross, mountain bike and gravel racing. Home to riders such as Mathieu van der Poel, Jasper Philipsen and Puck Pieterse, the teams have built an international reputation through success in Grand Tours, Monuments, World Championships and World Cup events. Driven by innovation, long-term athlete development and a relentless pursuit of performance, Alpecin-Premier Tech and Fenix-Premier Tech continue to inspire cycling fans around the world both on and off the bike.

About adidas
adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/ Germany, the company employs around 65,000 people across the globe and generated sales of €24.8 billion in 2025.

For more information, please visit www.adidas-Group.com